In 2009, Walmart, Nike and other global companies vowed to stop buying beef and leather from Brazilian companies operating in the Amazon.
The Rainforest Journalism Fund aims to support and build capacity of local, regional, and international journalists reporting on issues related to tropical rainforests. International reporting reaches audiences outside the main rainforest regions and helps create global awareness of tropical rainforest issues. International reporting on rainforest issues can show how local rainforest issues are linked to global trends, and how global events can impact local (especially Indigenous or traditional) communities and landscapes in tropical rainforests. The Rainforest Journalism Fund’s regional advisory committees provide insights on international reporting proposals, but international projects are reviewed by the Pulitzer Center.