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Story Publication logo March 7, 2013

'This Paperless Society Is Pretty Good For Business' No Longer True

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Faced with the devastating twin threats of digital and China, can a critical Wisconsin industry...

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A stand of aspen trees towers in the Chequamegon-Nicolet National Forest in northern Wisconsin. Image by Mike De Sisti. USA, 2012.

This interview with Pulitzer grantee John Schmid, a reporter for the Milwaukee Journal Sentinel, first aired March 5, 2013 on Wisconsin Public Radio.

Wisconsin's paper industry has a long and rich history, but with continued digital growth and the rise of China as a paper power, can the state's remaining mills survive?

Rob Ferrett and his guest take a closer look at a signature Wisconsin industry, the competition it faces, and how it might adapt going forward.

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