'This Paperless Society Is Pretty Good For Business' No Longer True

This interview with Pulitzer grantee John Schmid, a reporter for the Milwaukee Journal Sentinel, first aired March 5, 2013 on Wisconsin Public Radio.

Wisconsin's paper industry has a long and rich history, but with continued digital growth and the rise of China as a paper power, can the state's remaining mills survive?

Rob Ferrett and his guest take a closer look at a signature Wisconsin industry, the competition it faces, and how it might adapt going forward.