The Everyday Projects
The Everyday Projects uses photography to challenge stereotypes that distort our understanding of the world. We are creating new generations of storytellers and audiences that recognize the need for multiple perspectives in portraying the cultures that define us.
We are a global community of visual storytellers — documentary photographers, journalists, artists, and more — all committed to using imagery to combat harmful misperceptions and to rise above persistent inequality. As a nonprofit, we work to provide opportunities for our global community and to provide structure, support, and direction for the diverse and worldwide range of Everyday photography groups.
This grassroots movement began in 2012, when Peter DiCampo and Austin Merrill started Everyday Africa as an effort to present a more accurate depiction of life on the continent and to direct a critical eye toward the international media industry in which they worked. Everyday Africa's emphasis on localized storytelling via social media has been a force for correcting journalism's unbalanced history, providing greater context to international coverage of Africa and promoting the work of African photojournalists. Its viral success inspired like-minded storytellers worldwide to start their own Everyday communities on Instagram, using photography to celebrate local norms and global commonalities. In 2014 the creators of a number of these projects came together to exhibit at Photoville in Brooklyn, meeting for the first time and forming The Everyday Projects.
From Latin America to Asia, Russia to the Middle East, Mumbai to the Bronx, the collective audience of The Everyday Projects is well over 1 million