The Pulitzer Center has worked with dozens of journalists worldwide on ocean reporting, resulting in more than 300 stories. For our 'Ocean Voices' campaign, were tasked with engaging diverse, young audiences with ocean stories across 5 global hub regions: Latin America, Southeast Asia, Africa, Europe, and the United States.
We know that younger audiences prefer to consume their news online, typically via social media, and that they tend to prefer to hear from "trusted messengers" rather than institutions. We also knew that audiences would connect differently with our stories depending on their location and context. With this in mind:
Southeast Asia
The vanishing Thai Mackerel: can we save it?
Palakorn Aungkasit
Latin America
Shark fins and secret deals: the fight to end irregular permits
Alessandra Yupanqui
South Africa
The shepherd of the sea: saving lives off south Africa’s coast
Sizwe Mpofu Walsh
North America
Florida’s coral crisis: will they disappear?
Kayleigh Nicole Grant
Europe
Monopoly at sea: how one company is dominating Europe's fisheries
Ben Brown & Ciara Doyle
With the campaign taking place during the COP29 climate conference, we also wanted to reach climate communications professionals, storytellers, and journalists with Pulitzer Center ocean stories and a newly published research report on the media landscape of ocean reporting and audience engagement.
We created an 'Ocean Media Kit' to bring together many of our featured stories and insights covering ocean matters. The resource intends to encourage more reporting on ocean issues, and give communicators the tools to engage broader audiences and communities around the topic.
The kit was designed to be a social media-friendly package that has detachable, ready-to-use material. With the Ocean Media Kit, we hope to help other communicators expand conversations about ocean health as a condition for our health and the planet's health.
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