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Story Publication logo November 2, 2023

How Squid Was Transformed From Fish Bait to a Wildly-Popular Appetizer

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A fishing vessel floats on the open sea in cloudy weather
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A four-year investigation looks at human rights and environmental crimes on Chinese fishing ships.

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Video courtesy of The Outlaw Ocean Project.

In the late 1970s few Americans ate squid and it was mainly used for fish bait. Five years later it was a wildly popular appetizer on hundreds of restaurant menus in the US. This is the story of the magic of marketing and the perils of globalized products.


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