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Story Publication logo October 13, 2016

Erik Vance's Suggestible You

Marcus Sapere practices Reiki massage on a client in his office in Alameda, California. Reiki is based on the idea that sickness is caused by the changes in energy and that a therapist can manipulate that energy with his hands and mind. Image by Erika Larsen.

Inside our heads is an ancient power. A tool of miracle-workers, charlatans, witch doctors...

Video still. 2016.
Video still. 2016.

From placebo effect, to hypnosis, to false memories, suggestibility is on display in every part of human experience. In his new book Suggestible You, published by National Geographic, science writer Erik Vance travels across the globe to explore the human power of suggestibility.

Vance takes us from laboratories of the NIH to the streets of Beijing, the jungles of Mexico, and the suburban streets of Alameda, California—diving into the psychology behind suggestibility with each story.

Suggestible You is available to purchase now on the National Geographic website.


navy halftone illustration of a female doctor with her arms crossed


Health Inequities

Health Inequities

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