Cocoa farmland was also behind much of the conflict that Gbagbo helped stoke. As cocoa became a profitable industry in the 1970s, foreigners attracted to cocoa money moved to the Ivory Coast, bought land, and started business. Beginning in 2000, Gbagbo encouraged Ivorians to reclaim their land, sparking discrimination and violent attacks against immigrants, many of whom had lived in the country for decades. The violence escalated when Gbagbo refused to cede power to the popularly elected Alassane Ouattara, leading the country to the brink of civil war. Above, farmland burns at the beginning of a new planting season outside of San Pedro on March 3, 2012. Image by Peter DiCampo. Ivory Coast, 2012.